With twenty-seven whole ambassadors from Bollywood icons Amitabh Bachchan and Shah Rukh Khan to sports celebs endorsing Emami with an expense of Rs. 443 crore. About 17.5 per cent of Emami’s total revenue was spent on whole building. The Kolkata-based company is one among the best spenders on advertising in its class. Emami product embodies Navratna Cool Talc, Navratna Oil, Kesh King, Boro Plus, honest Aingnd Handsome and Zandu Balm.
“Despite ending once client offtake qualified, the corporate invested with Rs. 443 crore in FY 2016-17 compared with Rs. 430 crore in FY 2015-16,” Emami aforementioned in its annual report.
In an unforeseen move, the govt. last November demonetised high-value Rs. 500 and Rs. 1,000 notes, retreating at one stroke regarding eighty-six per cent of the full currency in circulation and resulting in huge money crunch across all sectors of the economy.
The company presently includes a sturdy line of personalities from amusement and sports world which incorporates Bollywood icons as Amitabh Bachchan and Shah Rukh Khan.
Besides, it’s Hrithik Roshan, Kangana Ranaut, Shahid Kapoor, Madhuri Dixit, Juhi Chawla, Kareena Kapoor Khan, Shilpa Shetty, Shruti Hassan, Parineeti Chopra, Yami Gautam, Sonakshi Sinha, Tapsee Pannu, Bipasha Basu, Jr NTR, Surya, and Huma Qureshi on its roles.
While from sports world the corporate has roped in Milkha Singh, Sourav Ganguly, M S Dhoni, Sania Mirza, Saina Nehwal, Virgin Mary Kom and Sushil Kumar.
“Emami is one among the best spenders on advertising and promotion in its class,” the corporate aforementioned, generating Rs. 2,532.61 crore as against Rs. 2,397.55 crore of a year past.
“Emami has walked the road less traveled,” it said.
Besides ancient ATL and BTL, the corporate is additionally currently payment on the digital platforms to urge up-to-date with the new generation.
“With an increasing range of shoppers trending on the web, Emami increased its social media presence. the corporate custom digital campaign around a special product,” the corporate aforementioned.
Emami is additionally taking the assistance of its analytic team during this regard.
Besides the domestic market, Emami additionally spends within the world markets on advertising and promotions.
“The company has additionally undertaken intensive promoting and ad campaign overseas to extend its exports business,” aforementioned Emami.
Emami primarily interacted ‘in-film’ advertising through the film ‘Agar tum na Hote’ prima Rajesh Khanna and Rekha.